RSS: Getting Your Internet

Our brief look at RSS feeds really sparked my interest. When you see this icon, you are being given the option to subscribe and put that Web sites content in an aggregation tool. This tool brings content from multiple sites to a single place. Yet another way the Internet has made our lives a little less complicated. Forget wasting time browsing Web sites daily to see what new content they have. RSS feeds provide a savvy solution by brining the content you requested directly to you! This is an easy way to monitor fresh content because the tool highlights new material. RSS feeds are just what the multitasker ordered. Stay in the know with one click of the mouse.

It seems as if this targeted tool would provide a great avenue for advertisers however, the RSS medium is only growing slowly. In fact, no large advertisers have stepped up to the plate. What better time than now to make your move and reap the benefits of what could be the watering hole of advertising? If the given RSS feed is set up to contain quality content, if  the ads served are relevant and if the number of ads maintains a balance with the volume of content served, a perfect picture has been painted for advertising in RSS feeds.

RSS stands for Really Simple Syndication. Maybe the syndication part is simple but what about getting the feed in your WordPress blog? I probably spent way too much time looking for the answer to the presumed “simple” question. My chosen template did not support RSS feeds. Here I am scaling the Internet trying to find why, again, this “simple” process is so complicated for a young, eCommerce graduate student. So don’t waste your time like I did, chose a template that supports Widgets. Once you have changed your template, go to your Dashboard and click “Widgets.” From there you will see a list of options including RSS. Add the RSS feed to you blog. Choose “edit” to get specific. Include the URL of the content you wish to pull in, the name and how many results you want. Check out my YouTube feed on Mobile Marketing in my sidebar.